• 1

DUTCH QUALITY HOUSE® Rebrands Under The WAYNE FARMS® Brand Name

Oakwood, Ga. (June 16, 2017) – Wayne Farms announced DUTCH QUALITY HOUSE® products are now branded and sold under the WAYNE FARMS® brand. We will continue to provide the same great products as before, committed to delivering consistency and high quality, with a trusted name and refreshed look.

The conversion unveils new packaging including cases and labels that feature WAYNE FARMS® ‘Let's Talk Chicken’ branding. Presented in an attractive, eye-catching master case design, the crisp, white master case showcases new graphics and the ‘Let's Talk Chicken’ message. The packaging boasts two product labels for easy product identification in a warehouse, pallet or on display in a retail environment.

“The brand conversion supports the industry demand for a more impactful branding scheme,” said Alan Sterling, Director of Marketing at Wayne Farms. “We are focused on meeting the needs of food professionals in foodservice, retail and club stores. If the consumers they serve demonstrate greater brand loyalty to the WAYNE FARMS® name, we welcome the opportunity to adapt to their needs. Our business is making their business stronger.”

Customers will see the brand transition throughout the months of June, July and August. For more information or to find out how Wayne Farms can help grow your business visit www.waynefarms.com.

About Wayne Farms LLC
Wayne Farms LLC is the sixth-largest vertically integrated poultry producer in the U.S. with annual sales exceeding $1.9 billion. A subsidiary of Continental Grain Company, Wayne Farms owns and operates 11 fresh and further-processed facilities throughout the Southeast, produces more than 2.6 billion pounds of poultry products each year, and employs more than 8,900 individuals. Producing products under the brand names of WAYNE FARMS® fresh and prepared chicken; PLATINUM HARVEST® premium fresh chicken; CHEF’S CRAFT® gourmet chicken; and NAKED TRUTH™ premium chicken, Wayne Farms has a well-known history of delivering exceptional poultry products to some of the largest industrial, institutional, and foodservice companies across America.

Wayne Farms Launches GAP STEP 2 Rated Products

New NAKED TRUTH™ Premium Chicken Creates Differentiation on Menus and in the Meat Case

OAKWOOD, Georgia (June 5, 2017) – Wayne Farms LLC WayneFarms.com—Wayne Farms LLC, a leading provider of chicken products to the foodservice industry for more than 60 years, launched its first ever Global Animal Partnership (GAP) Step 2 Rated line of premium chicken products, branded NAKED TRUTH™, at the International Dairy Deli Bakery Association (IDDBA) Show in Anaheim, Calif. on June 5, 2017. With a lengthy list of restaurants already having joined the “Class of 2024”—referring to the year those restaurants will source product only from suppliers who have implemented the practices recommended under the GAP rating system—Wayne Farms recognized a need for foodservice and retail customers to compete sooner versus later for those consumers who want product grown under the GAP animal welfare rating system.

NAKED TRUTH™ Premium Chicken will differentiate customer menus and drive consumers to seek the brand at their favorite restaurants and grocers, alike. In addition to third-party certification, the brand commits to heightened transparency by providing more information about how chickens are raised and processed, including farm stories and the people behind the products.

“While we are very excited about the new offerings, it’s important for everyone to understand that we are committed to humane care and controlling and managing animal health for all our chickens—not just those that are GAP 2 rated,” said Clint Rivers, chief executive officer for Wayne Farms. “While we will continue to produce all of our birds in accordance with widely accepted production and handling practices, we have selected the GAP rating system as an additional tool to further document and communicate how we produce our chickens for those customers needing that additional validation,” he added.

As compared to its traditionally raised flocks, those sold under the NAKED TRUTH™ line will be raised in houses with lower density and stocking rates; more lighting and added enrichments; and grown to lower weight than typically used in foodservice. Finally, in 2018, birds harvested with the use of controlled atmosphere versus electrical stunning will be available under the NAKED TRUTH™ line of products.

As the Company grows flocks to support this initiative, it will be evaluating the possible impacts on overall flock health. “We are leaving our options open as we start producing birds grown this way,” said Dr. Bryan Miller, vice president of quality assurance and food safety. “We owe it to our stakeholders to ensure that the enrichments we adopt are based on sound science, and that they actually make a positive difference. If we find something that’s beneficial, we will consider applying the practice across our operations,” Miller added.

Starting with one production plant, the company further anticipates expanding capacity for the new offerings as demand increases. The first GAP Step 2 Rated products are expected to ship in September of 2017.

###

About Wayne Farms LLC
Wayne Farms LLC is the sixth-largest vertically integrated poultry producer in the U.S. with annual sales exceeding $1.9 billion. A subsidiary of Continental Grain Company, Wayne Farms owns and operates 11 fresh and prepared foods facilities throughout the Southeast, produces more than 2.6 billion pounds of poultry products each year, and employs more than 8,900 individuals. Producing products under the brand names of WAYNE FARMS® fresh and prepared chicken, PLATINUM HARVEST® premium fresh chicken, and CHEF’S CRAFT® gourmet chicken. Wayne Farms has a well-known history of delivering exceptional poultry products to some of the largest industrial, institutional, and foodservice companies across America.

Wayne Farms Decatur Breaking Ground on $4.5 Million Customer Innovation Center

Oakwood, GA. (May 18, 2017) – Company officials, community leaders and representatives from the Alabama Department of Agriculture and Industry were on hand today as Wayne Farms LLC broke ground on its new Customer Innovation Center. The Center is being constructed adjacent to the Wayne Farms Decatur Prepared Foods Complex, and will be the center of research, development and product testing for the company.

The Customer Innovation Center will feature a state-of-the-industry research and development facility and culinary kitchen— developing, testing and perfecting products for world-class customers in the restaurant, foodservice and retail sectors. With a capacity of up to 20 employees, the 15,000 sq. ft. facility will include administrative offices, open work space, and an ultramodern, fully-operational Culinary Kitchen, complete with viewing windows, conference room and the latest digital technology to allow virtual meetings for customers anywhere in the world. The Culinary Kitchen will be outfitted with the latest ovens, grilling and food preparation equipment, and the kitchen can be set up to replicate a restaurant or food service customer’s commercial kitchen, right down to preparing and serving the final product. The Customer Innovation Center’s USDA-inspected Pilot Plant will allow integration of full-scale prototype development and production of Wayne Farms’ ready-to-eat and ready-to-cook products. Featuring walk-in freezer and cooler, dry storage space and spice room, the pilot plant’s integration with the Customer Innovation Center will allow the company to produce any product developed in the test kitchen at full production.

Speaking to the group of supporters during the groundbreaking, Wayne Farms VP and GM of Prepared Foods Division John Flood, noted the significance of the new facility to the company’s future growth. “Our customers are some of the largest and most respected restaurant and food service brands in the world—so the products we’re developing here are products that consumers are enjoying every day. This new facility allows us to take a chicken product from the idea stage to the production stage, and produce the item at the scale they need to meet demand—millions of pounds each year." Company officials expect construction to begin immediately and be completed in early 2018.

###

About Wayne Farms LLC
Wayne Farms LLC is the sixth-largest vertically integrated poultry producer in the U.S. with annual sales exceeding $1.9 billion. A subsidiary of Continental Grain Company, Wayne Farms owns and operates 11 fresh and prepared foods facilities throughout the Southeast, produces more than 2.6 billion pounds of poultry products each year, and employs more than 8,900 individuals. Producing products under the brand names of WAYNE FARMS® fresh and prepared chicken, PLATINUM HARVEST® premium fresh chicken, and CHEF’S CRAFT® gourmet chicken. Wayne Farms has a well-known history of delivering exceptional poultry products to some of the largest industrial, institutional, and foodservice companies across America.

Wayne Farms Executive Succession Announcement

Oakwood, GA. (January 24, 2017) – Wayne Farms LLC is pleased to announce executive succession plans for Wayne Farms, effective April 1, 2017. After 21 years of outstanding leadership as Chief Executive Officer, Elton Maddox will assume the role of Executive Chairman and will continue to serve as Chairman of the Wayne Farms Board of Managers. Current Chief Operating Officer, J. Clinton Rivers, will become Chief Executive Officer, effective April 1, 2017. This transition is part of a planned succession that began with Mr. River’s promotion to Chief Operating Officer in April 2014.

Mr. Maddox has more than 42 years of distinguished service with Wayne Farms since joining the company as a Complex Engineer in April 1974. His record of successfully guiding the company’s business strategy has allowed Wayne Farms to perform in the top 25 percent of the industry. During his tenure, Mr. Maddox successfully built an executive management team to lead a corporate culture that focused on integrity, profitability and continuous improvement in safety, quality and production.

“I am excited to work with Wayne Farms in another great role that will give me the opportunity to take us to the next level in our industry while still being able to help Clint grow the company,” said Mr. Maddox. He went on to reflect on his experiences with Wayne Farms, “My time with Wayne Farms has been so rewarding—from both a professional and personal vantage. I am blessed to work with some of the best people in this business, and I’ve watched our business and our people grow to make us an industry leader year after year.”

Mr. Maddox and company officials noted the timing of Mr. Rivers to Chief Executive Officer as a strategic business decision, given his long years of expertise in the business and his superior performance with Wayne Farms. In October 2012, Mr. Rivers joined Wayne Farms as Vice President and General Manager of the Fresh Business Unit. Over the last four years, he led the acquisition of Wayne Farms’ Dothan facility from Perdue Farms; subsequently, he oversaw a major expansion of that facility which allowed the company to expand its small bird program. Mr. Rivers also led the development of Wayne Farms’ line of chicken that never is administered antibiotics and managed the construction of the company’s new South Alabama feed mill, the largest new feed mill in the industry. In addition, Mr. Rivers has been the driving force behind Wayne Farms’ ongoing continuous improvement process focus, maintaining the company’s position in the top 25 percent.

Mr. Rivers acknowledged his new role and the challenges before him. “Our continuously improving operational approach to production and quality is going to be our focus,” said Mr. Rivers. “We’re positioned well in the industry, we have outstanding talent, and our business is solid and growing—that is a great time to implement this transition strategy and I am looking forward to being part of our success going forward.”

Mr. Rivers has 36 years of poultry industry experience serving in operational and leadership roles in multiple companies. He spent 21 years with Pilgrim’s Pride becoming Chief Operating Officer in 2004 and Chief Executive Officer for Pilgrim’s Pride in March 2008. Prior to joining Wayne Farms in 2012, Clint served as President, Foodservice and Supply Chain for Perdue, in Salisbury, Maryland.

As Executive Chairman, Mr. Maddox will devote his time to supporting Mr. Rivers in the management transition, strategy development, and engaging more closely with key customers. This will allow Mr. Rivers to focus on day-to-day management of the company. Reporting to Mr. Rivers in his role as CEO will be the Chief Financial Officer & Treasurer, Chief Human Resources Officer, Vice President & General Manager Prepared Foods Business Unit, Vice President Quality Assurance & Food Safety, and Vice President, General Counsel & Secretary.

As part of the leadership transition, a search is currently underway for a Vice President & General Manager of the Fresh Business Unit who will also report to Mr. Rivers.

Read more ...

Wayne Farms Lands 10 Safety Awards

Oakwood, Ga. (August 22, 2016) – In a repeat performance from last year’s National Safety Conference for the Poultry Industry, Wayne Farms LLC has received 10 facility safety awards for outstanding safety performance during this year’s conference awards ceremony held at Sandestin Resort in Destin, Florida.

The company recently implemented a robust employee safety program targeting specific safety-related concerns, resulting in significant improvements in workplace safety and a reduction in accidents company-wide. The behavior-based WorkSAFE™ initiative encourages employees to identify and address unsafe behaviors, conditions, and actions through regular audits, evaluations, and collaboration with Wayne Farms Management members.

The company received the prestigious Award of Distinction for five separate facilities in their respective categories, including Hatchery Facilities in Dobson, North Carolina and Troy, Alabama, Processing Facilities in Union Springs, Alabama and Pendergrass, Georgia, and Prepared Foods Facilities in Decatur, Alabama. The Pendergrass Processing Facility won the Award of Distinction for the seventh consecutive year. Five Awards of Honor were received by the Danville, Arkansas and Laurel, Mississippi Hatchery Facilities, Decatur, Alabama Prepared Foods Facility and the Processing Facilities in Dothan and Enterprise, Alabama.

Award levels are based on an evaluation of each eligible facility’s actual safety performance as well as a written evaluation of key components of an effective safety and health program.

“We have strong, safety-focused leadership from the top down to the plants, and great people who take safety seriously—it’s paying off for everyone with a safer workplace, reduced injuries and reduced loss of time and investment,” said Reggie McLee, Senior Director of Safety and Health for Wayne Farms. “We want a Zero Accident Culture—not just in our company, but in our industry. We’re extremely proud of these awards because it shows the level of commitment our employees have to a safer workplace.”

Read more ...

Wayne Farms Congratulates Allred Acres for US Poultry and Egg Environmental Excellence Award

Robert and Angela Allred receiving award from Paul Hill

Oakwood, Ga. (March 1, 2016) – A long-time Wayne Farms LLC contract farmer has been named one of only five farms in the nation to receive the Family Farm Environmental Excellence Award for 2016 from the US Poultry and Egg Association. Allred Acres of Laurel, Miss received the prestigious award during the 2016 International Production & Processing Expo, in Atlanta.

Allred Acres is owned and operated by Robert and Angela Allred. In addition to raising pullets for Wayne Farms since 1986, the Allreds raise cattle and grow hay. The Allred’s 200-acre farm raises 72,000 birds per flock in six poultry houses.

Allred Acres’ intensive farm management program has been noted by Wayne Farms as a textbook example of a sustainable, quality operation. “The work they put into their farm shows up every day in the quality of product we produce at Wayne Farms,” said Clint Rivers, Wayne Farms Chief Operating Officer. “Our hats are off to the Allreds—this award is well deserved and we couldn’t be happier being in business with Allred Acres.”

Bobby Allred echoed River’s comments, saying the working relationship with Wayne Farms has been solid since it began in 1986, “I’ve worked with Wayne Farms for 30 years—my son grew up in the business and is a partner on the farm today. From day one, just like today, Wayne Farms has been quick to listen to any concerns and work with us,” said Allred. “This is a business as well as a farm, and it’s changing all the time. They’ve helped us stay on top of changes and that has been important to our success and to our farm receiving this award.”

Applicants were rated across the spectrum of modern farm management, including waste management, community involvement, wildlife enhancement techniques, innovative nutrient management techniques, and participation in education and outreach programs. Applications were reviewed and farm visits conducted by a team of environmental professionals from universities, regulatory agencies and state poultry associations. As described by the US Poultry award citation, Allred’s nutrient management plan featured a dual focus on environmental and economic aspects, with 95 percent of litter applied to their own farm. Ongoing soil sampling ensures valuable organic fertilizer is not wasted through super-efficient agronomic litter application. Stormwater runoff is controlled to minimize erosion and impact to surface water, and surrounding areas are graded to manage direction and velocity of water flow. In addition, rotational grazing practices are followed to avoid leaving bare soil that can erode easily during rain events. In the winter they plant 60 acres of clover, rye grass and winter wheat in wildlife habitat areas to benefit wild deer, fox and squirrel population.

The Allreds believe that environmental stewardship, farming and wildlife management are all connected, remarking, “When a farmer carefully and responsibly attends to one, the other two benefit from such practices.”

Read more ...