Offering Proof of Care and Convenience with GAP 2 RATED Sous Vide Product
OAKWOOD, GA. (October 2018) – Georgia-based Wayne Farms has announced that Sam’s Club stores in 19 states will begin carrying the NAKED TRUTH® Premium Chicken brand, starting this week. Kicking off the brand with fully cooked, sous vide prepared, Flame Grilled Chicken Breasts, consumers can expect superior texture, moisture, flavor, convenience, as well as Step 2 animal welfare certifications through the Global Animal Partnership (GAP). The new offering leverages Wayne Farms’ extensive track-record of success and performance in the foodservice category by bringing that knowledge to consumers who want to achieve restaurant-like results in their own homes. It’s also an excellent option for interested retail deli and foodservice customers, as well—and the company is poised to deliver a product that meets those needs.
“This product provides more than just an amazing culinary experience. It also offers responsibility, transparency, and all of the features that premium chicken products should offer,” said Tom Bell, vice president and general manager of prepared foods at Wayne Farms.
According to Bell, each individually-wrapped, fully cooked and frozen, five-ounce chicken breast fillet features authentic grill marks and sous vide preparation, making it simple to finish in a microwave, conventional oven, or sauté on a cook top, without drying out—a hallmark and key advantage of sous vide cooking. The all-natural product contains no artificial ingredients, preservatives, nitrates, nitrites or gluten.
Package features include:
- Fixed-weight, 1.875 lb. total weight, with UPC Code for flexible merchandising
- 6 Individually wrapped breasts
- Stand-up gusseted bag with full color photography for easy shelf placement
- Resealable outer package
- Brand story
- Heating and serving suggestions
- Nutritional Information
Animal Care Practices
NAKED TRUTH® Premium chickens are 100 percent raised on family farms in Southeast Alabama—in the heart of poultry country—on a vegetable- and grain-based diet and are never ever given antibiotics of any kind. Proof of care is provided through an independent third-party, Where Food Comes From, which audits for compliance with Global Animal Partnership (GAP) Step 2 Rated requirements. Under the program, chicken houses have:
- Increased light intensity;
- Enrichments to further support natural behavior;
- Fewer chicks placed, which means less density.
Enhanced farm record keeping is one of the many features of the program, which strives for continuous improvement, and NAKED TRUTH® farms have met over 100 standards to earn and maintain Step 2 certification. Coming in 2019, chickens for the brand will be harvested using controlled atmosphere stunning to humanely render chickens unconscious, prior to processing.
Retailer and Consumer Support
Overall product sales will be supported with in-store demonstrations, point of sale promotional materials, brand website at nakedtruthchicken.com, and consumer support. Suggested retail price for the new product is $12.98.
About NAKED TRUTH® Premium Chicken. Believably Good.
Since 2017, NAKED TRUTH® Premium Chicken has offered an all natural, quality taste experience with verified care practices behind every delicious bite. Products are Global Animal Partnership Step 2 Rated, which means added animal care practices that consumers seek around lighting, enrichments, and density in chicken houses. With no antibiotics ever and a vegetable- and grain-based diet, the brand was developed to meet the needs of conscience consumers who want to know, with 100% confidence, that there’s care and integrity behind the chicken on their plates.
About Wayne Farms LLC
Wayne Farms LLC is the seventh-largest vertically integrated poultry producer in the U.S. with annual sales exceeding $2 billion. A subsidiary of Continental Grain Company, Wayne Farms owns and operates 11 fresh and further-processed facilities throughout the Southeast, produces more than 2.6 billion pounds of poultry products each year, and employs more than 9,000 individuals. Producing products under the brand names of WAYNE FARMS® fresh and prepared chicken; PLATINUM HARVEST® premium fresh chicken; CHEF’S CRAFT® gourmet chicken; and NAKED TRUTH® premium chicken, Wayne Farms has a well-known history of delivering exceptional poultry products to some of the largest industrial, institutional, and foodservice companies across America.
About Global Animal Partnership (GAP). Improving the lives of farm animals, step-by-step™.
From the organization’s website: Since its founding in 2008, GAP has grown from a small grassroots farm animal welfare organization to now impacting over 290 million farm animals across the world. GAP is a non-profit organization of farmers, scientists, retailers, manufacturers, and animal advocates, all collaborating with a common purpose: improving farm animal welfare.