Latest News & Events

 

Stay informed about the very latest from Wayne Farms and be sure to check back here for regular updates about new products, upcoming events and more.

 
 
Wayne Farms Introduces All Natural* LADYBIRD™ Premium Chicken Brand

Oakwood, GA (August 2019) – After a successful market entry and a round of market tests Wayne Farms LLC is launching its new brand LADYBIRD™ Premium Chicken in select Northeast locations and planning wider distribution by the end of the year.

LADYBIRD™ Premium Chicken was developed for foodservice and cash and carry customers looking to capitalize on trending preferences in the consumer marketplace while sourcing a more tender chicken product. Humanely raised** on family farms, the all natural line of fresh products are made from smaller, all-female chickens providing more consistent sizing and portion control. LADYBIRD™ chicken is aged on the bone before processing, optimizing flavor, retention of moisture, and most of all yielding better texture and tenderness.

Originally developed for a single Northeast customer, LADYBIRD™ products quickly became a regional favorite, and customer requests for larger orders prompted the company’s decision to ramp up sales and production to meet anticipated demand. “We’re market-driven and our customers are experts in their marketplace so we partnered to create a product we knew would get quick market penetration. Success told us there was a niche in the larger marketplace for LADYBIRD™ chicken,” said Clint Rivers, President and CEO of Wayne Farms LLC.

Fresh product selections include: 99% fat free super-trimmed chicken breast fillets; boneless, skinless breast fillets with rib meat; clipped tenderloins; and whole and split wings. Distributors and retail customers interested in LADYBIRD™ products can visit waynefarms.com or contact a Wayne Farms sales representative. Customers looking for LADYBIRD™ products will find them in expanding markets in the Northeast, with West Coast and national market distribution on the near horizon.

*Minimally processed. No artificial ingredients.
**Meets Wayne Farms animal welfare standards for assuring the highest level of commitment and integrity to the wellbeing of our chickens by providing quality nutrition, reliable shelter, stress-free environmental conditions, and support of natural behaviors.


About Wayne-Sanderson Farms
Wayne-Sanderson Farms is an industry leader and the nation’s third-largest poultry producer, serving customers, consumers and communities with integrity, leadership and responsible farm, workplace and business practices. With a diverse portfolio of products, a strong operating culture and an industry-leading workforce of more than 26,000 people, Wayne-Sanderson Farms owns and operates 23 fresh and further-processing facilities across Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina and Texas. Wayne-Sanderson Farms produces affordable, high-quality poultry products for retail, foodservice, restaurant, industrial and institutional segments under the brand names of WAYNE FARMS® fresh and prepared chicken; SANDERSON FARMS® fresh chicken; COVINGTON FARMS® fresh and frozen chicken; PLATINUM HARVEST® premium fresh chicken; CHEF’S CRAFT® gourmet chicken; and NAKED TRUTH® premium chicken. For more information visit our website at http://www.waynesandersonfarms.com.

###

Woodard Farms Named Wayne Farms Producer of the Year for Fourth Year

Woodard Farms Named Wayne Farms Producer of the Year for Fourth Year

Wayne-Sanderson Farms Rebranding Focused on Shared Values, Future Goals of New Poultry Company

Wayne-Sanderson Farms Rebranding Focused on Shared Values, Future Goals of New Poultry Company

Health Transformation Alliance Lauds Wayne Farms for 2021 Employee Healthcare Efforts

Health Transformation Alliance Lauds Wayne Farms for 2021 Employee Healthcare Efforts

BROWSE ALL

 

Media Inquiry for Wayne Farms?

Please call 1-800-392-0844 or send a message.